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David Aaronovitch entered into a conspiracy with others to post fake 5 star reviews of his last shoddy book on Amazon. He now lies about why. He has attempted to defuse the row by coming clean and making light, courtesy of his Murdoch employer.
But his explanation is a plain lie. Aaronovitch claims that :
“almost before my book was published, the first 1-star reviews started to appear, from people who had never read it. After a week, even I wouldn’t have bought it.”
In fact, the very first eight reviews on Amazon were all five star - which by his own argument must be “from people who had never read it”. That is very probably true, as the first two five star reviews were posted on the very day the book was released, 7 May 2009. In fact the average rating of the first reviews is very much higher than the average rating he gets from the general public overall, extremely suspiciously so. (One remote possibility is he was getting Amazon to delete critical reviews, but that also would negate his justification for procuring the fake positive reviews).
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